PRESS RELEASES
Full press release program
DMG delivers the entire news to press releases and media engagement lifecycle supporting business development by delivering the right news in the right formats to stakeholders.
DMG press releases deliver leads and deal conversions by keeping Novotech front of mind, creating organic Google search content, and content marketing for the website and business social media
The press releases can be used also to pitch media about a news story.
Global Biotech/pharma & Business Distribution
Translations and BioWire#1 Distribution
$9,200
/per release
Biotech, Scientific and Business Stakeholders
- Translations:
- Chinese simplified and traditional
- Korean
- AI targeting based on news value/theme
- Opinion-leading business news
- Scientific media
- Biotech/biopharma media
- Keyword research and analysis
- Content optimization
- Launch on BioWire#1 (300+ media hits)
UK/EU: Biotech/pharma, Business & Science Distribution
BioWire#1 Distribution
$5,200
/per release
Biotech, Scientific and Business Stakeholders
- AI targeting based on news value/theme
- Opinion-leading business news
- Scientific media
- Biotech/biopharma media
- Keyword research and analysis
- Content optimization
- Launch on BioWire#1 (300+ media hits)
Greater China: Biotech/pharma, Business & Science Distribution
Translations and BioWire#1 Distribution
$4,200
/per release
Biotech, Scientific and Business Stakeholders
- Translations:
- Chinese simplified and traditional
- Includes Taiwan
- AI targeting based on news value/theme
- Opinion-leading business news
- Scientific media
- Biotech/biopharma media
- Keyword research and analysis
- Content optimization
- Launch on BioWire#1 (300+ media hits)
US: Biotech/pharma, Business & Scientific Distribution
BioWire#1 Distribution
$6,800
/per release
Biotech, Scientific and Business Stakeholders
- AI targeting based on news value/theme
- Opinion-leading business news
- Scientific media
- Biotech/biopharma media
- Keyword research and analysis
- Content optimization
- Launch on BioWire#1 (300+ media hits)
Korean: Biotech/pharma, Business & Science Distribution
Translations and BioWire#1 Distribution
$2,200
/per release
Biotech, Scientific and Business Stakeholders
- Translation: Korean
- AI targeting based on news value/theme
- Opinion-leading business news
- Scientific media
- Biotech/biopharma media
- Keyword research and analysis
- Content optimization
- Launch on BioWire#1 (300+ media hits)
Greater China: Biotech/pharma, Business & Science Distribution
Translations and BioWire#1 Distribution
$4,200
/per release
Biotech, Scientific and Business Stakeholders
- Translations:
- Chinese simplified and traditional
- AI targeting based on news value/theme
- Opinion-leading business news
- Scientific media
- Biotech/biopharma media
- Keyword research and analysis
- Content optimization
- Launch on BioWire#1 (300+ media hits)
USl Biotech/pharma, Business & Scientific Distribution
Translations and BioWire#1 Distribution
$4,800
/per release
Biotech, Scientific and Business Stakeholders
- AI targeting based on news value/theme
- Opinion-leading business news
- Scientific media
- Biotech/biopharma media
- Keyword research and analysis
- Content optimization
- Launch on BioWire#1 (300+ media hits)
MEDIA RELATIONS
Media engagement and interviews
DMG has a global reputation for delivering opinion-leading biotech and business news media coverage. Our background in the media means we know how to expertly craft news to support messaging, and pitch news to media.
News Pitch/Interviews max 4
News identification, pitching & interviews
$7,300
/pm
Positioning Novotech through expert interviews
- News identification
- News angle
- Data and information sourcing
- Fact-checking
- Media identification
- Executive pre-briefing
- Pitching media
- Briefing executive on questions
- Coordinating interview
- Providing detailed briefing about the journalist
- Interview follow-up with publication
- At least 1 published article per month (or 12 or more over the contract in total)
Corporate media training
Media facing executives globally - recommend every 6 months
$2,400
/per session
One-on-one training and mock interviews
- Expert one-on-one coaching
- On and off the record
- How media works
- The interview process
- Mock interviews
- Message refinement
- Cheat sheet notes
- TV and print/online/podcast
CRISIS COMMUNICATIONS
Global crisis comms.
DMG has a proven track record in crisis communications both with clients globally as well as with Novotech over the years. We have a detailed process to manage crisis communications involving legal, reception staff, statements, CEO or executive interviews if relevant etc, and of course media management..
Crisis communications
Identify issues before they happen
$270
/per hour
Custom proven actionable process
- Brand protection
- Rapid media audit
- Data and information sourcing
- Fact-checking e.g. legal etc
- Corporate process
- Executive pre-briefing
- Drafting statement
- Coordinating interview
- Media briefing
- 360 management
Media tracking
Advanced tools - daily or weekly reporting
$4,500
/pm
Acros all media
- Identify news targets
- Competitor news tracking
- Assessment and reporting
- Advanced metrics tools
- TV and print/online/podcast
- Identify issues
MEDIA MONITORING & CRISIS COMMUNICATIONS
Media tracking globally - crisis comms.
DMG uses advanced tools to track media coverage across all media globally to identify any issues that may impact the brand and find competitor news coverage.
We can update the Global Director of Marketing on a daily or weekly basis.
DMG has a proven track record in crisis communications both with clients globally as well as with Novotech over the years. We have a detailed process to manage crisis communications involving legal, reception staff, statements, CEO or executive interviews if relevant etc, and of course media management..
Retainer
Advanced tools - daily or weekly reporting
4,500
/pm
Retainer services
- All reporting, monthly, quarterly annual
- Media monitoring across all channels –
- Daily media reporting for the executive team
- Competitor news tracking
- Identify issues
- Online planner/tracker
- Weekly meetings x3
- On-demand – available when required
MEDIA MONITORING & CRISIS COMMUNICATIONS
Media tracking globally - crisis comms.
DMG uses advanced tools to track media coverage across all media globally to identify any issues that may impact the brand and find competitor news coverage.
We can update the Global Director of Marketing on a daily or weekly basis.
DMG has a proven track record in crisis communications both with clients globally as well as with Novotech over the years. We have a detailed process to manage crisis communications involving legal, reception staff, statements, CEO or executive interviews if relevant etc, and of course media management..
Retainer
Advanced tools - daily or weekly reporting
4,500
/pm
Retainer services
- All reporting, monthly, quarterly annual
- Media monitoring across all channels
- Monthly media reporting for the executive team
- Competitor news tracking
- Identify issues
- Online planner/tracker
- Weekly meetings x2